Your logo stands in for your business’s brand in so many ways, whenever your customers come into contact with your business or website. The logo becomes a readily-identifiable symbol of the brand, which helps keep your business front-of-mind for the people you will turn into customers.
Avector format digital image is made of lines and shapes, instead of pixels, which allows you to resize that logo without making it blurry. That results in a crisper, cleaner look on websites and other marketing materials that display your logo.