3D animation is the process by which three-dimensional moving images are created in a digital environment. In 3D animation, a three-dimensional computer model is rapidly sequenced to create an illusion of  life like movement.  A 3D animated object can typically be rotated and moved digitally, like a real object.

3D animation is the best way to visualize a complex product. It also provides a quick way to verify product design and identify issues with it and makes it easier and faster to simulate how the final product will behave. Other advantages include visual appeal, high quality of animations, and lower cost of production.