A logo animation is when you take a static logo and present it with animated elements, bringing it to life in an engaging way. This animation is often spiced up by sound effects and subtle music which makes it a more dynamic way to start (intro) or end (outro) a video.
An animated logo is a great asset to have. Adding motion to your logo adds a unique flavor to your brand, as well as signaling professionalism since animated logos are associated with larger brands. Animated logos can tell the story of your brand and add consistency to all your videos if you’re using it in all your videos.